The term “buyer’s remorse” refers to the regret that a buyer or customer experiences after making a purchase. This phenomenon is not new, especially in this day and age of online buying. This feeling has become all too typical for those who shop online because the actual goods they receive are frequently different from the product description and photographs on the shopping website. This has led to an increase in the frequency with which online shoppers experience this emotional state.
Because of this, it is becoming increasingly important to provide online shoppers with an accurate sense and visualization of products to prevent buyer’s remorse and, as a result, significantly reduce the amount of merchandise being sent back to your eCommerce site. This ever-increasing need is what inspired the creation of the eCommerce product configurator.
Who Are The People Who Configure Products?
An eCommerce 3d product configurator is an interactive piece of software that allows consumers to personalize a product based on specific available configuration options and characteristics. These options and characteristics include things like color, size, text, image, and texture, amongst others. In other words, eCommerce product configuration helps clients have an accurate impression of the things they are purchasing by visualizing the product through the real-time adjustments made by the customers. If your company offers a service in which clients may build their personalized products, then providing them with this kind of tool is not only helpful but also wise.
For instance, if your online store sells bicycles, you may display a visual layout of the bike and provide several different color options for the buyer to choose from. Customers can experiment with a variety of color combinations for their bicycles by simply clicking a few buttons on the website. When a potential customer is shopping online, having access to an online 3d product configurator can provide them with a detailed demonstration of the item(s) they are interested in purchasing, which enables them to settle on a purchase decision. This is an essential tool for any eCommerce business.
Configurators For Visual Products Provide Several Advantages
Because of the indisputable advantages it offers, the use of e-commerce product configurators is becoming increasingly widespread.
Reduced Amounts Of Returned Products
Users of effective product configurators are better able to truly envisage the product; as a result, you may anticipate that consumers already have a clear mental image of the actual products, complete with the relevant details. Once they have the products in their possession, there is a good possibility that they will not be unhappy with them in any way.
Excellent Customer Experience
Customers who shop online and take advantage of the numerous 3d product configurators made available by online retailers will experience a higher level of happiness as a result of the acquisitions they have made as a result of their shopping behavior. It is possible that any problems that were anticipated regarding the characteristics of the product could be resolved, which would significantly increase the level of customer satisfaction at your store.
Improved Management Of The Inventory
If you are selling things that can be customized, there is no need to keep a large number of available inventory on hand because each item may be personalized according to the configuration chosen by the buyer. However, keep in mind that keeping clients waiting for an excessive amount of time during the lengthy manufacturing process could result in the cancellation of their orders.
Higher Conversion Rates
Because these goods are created based on the designs and preferences of the customers, it is possible to achieve higher conversion rates with customizable products. This is because these goods are one-of-a-kind in the market as a result of the customization process. Customers have a greater propensity to make purchases and are willing to pay a higher price for these limited-edition and one-of-a-kind products. Additionally, customers have a greater tendency to make purchases online.